Specialise
Psychology in UX Research Workbook: Understand the psychology behind what people say, do and decide and apply behavioural science directly to research, interfaces and service decisions through a complete practical learning workspace.
Interactive Notion workspace + downloadable PDF workbook · One-off purchase · Instant access
15+
Psychology & behavioural principles
120
Pages of practical
behavioural UX
19
Exercises, templates & checklists
1
Interactive Notion learning workspace
Product snapshot
More than a workbook. A working behavioural research library.
The workbook gives you the structured learning. The Notion workspace turns that learning into something you can use repeatedly, bringing the chapters, exercises, templates, audits and behavioural tools together in one place.
Inside, you can:
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work through psychology and behavioural principles
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apply them through exercises using real projects;
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use ready-made research and behavioural design templates;
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return to checklists and reference tools during future work;
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keep the workspace as your ongoing behavioural library.
The aim is not simply to teach psychology. It is to help you use it as another lens for understanding behaviour and making stronger research and service decisions.
What’s inside
Learn the psychology, practise it, then keep the tools for your work. The Notion workspace combines the complete workbook with exercises and reusable tools so you can move directly from learning a principle to applying it.
1
Complete Psychology in UX Research Workbook
Work through the full workbook inside Notion or download the PDF version whenever you prefer to read offline.
2
Psychology & Behavioural Principles for UX
Build your foundation in the psychological and behavioural principles that shape attention, decisions, expectations, motivation and behaviour.
3
Behavioural Research in Practice
Learn to reframe research through psychology and look more closely at behaviour, context, emotion, hesitation and the difference between what people say and what they do.
4
Psychology in Interfaces & Experiences
Apply behavioural thinking to interface components, cognitive load, choice architecture, friction and the moments that influence decisions.
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From Insight to Behavioural Change
Turn observations into stronger hypotheses, explore what may be driving behaviour and design ways to test changes rather than simply assuming they will work.
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7 Practical Exercises
Practise applying principles, preparing behavioural research, analysing sessions, auditing interfaces, building hypotheses, redesigning flows and bringing everything together in the final exercise.
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Your Behavioural UX Toolkit
Keep using the workspace after you finish the workbook, with tools including the UX Psychology Audit, Behaviour-First Research Planning Template, Observation Log, Behavioural Hypothesis Builder, Choice Architecture Audit, Emotional Friction Diary, plus six quick-reference checklists and maps.
Who it’s for & what it helps you do
Built for Service Designers, UX Researchers, designers and adjacent practitioners who need to understand why people behave the way they do, not simply document what happened. Within the Learning Path, this specialism adds a deeper behavioural lens to your Service Design practice, helping you understand the human factors underneath journeys, interactions, decisions and service friction.
Understand behaviour more deeply
Use psychology to explore what may be shaping decisions, habits, expectations and resistance at different moments in a service.
Strengthen your research
Move beyond stated preferences and learn to notice hesitation, emotion, cognitive strain and the gap between what people say and what they do.
Diagnose
service friction
Use behavioural principles to investigate why people struggle, abandon, delay or behave differently from what teams expect.
Turn insight into
better decisions
Translate behavioural observations into stronger insights and testable hypotheses that can inform changes across products, touchpoints and the wider service.
Part of The Curious Society Learning Path
Explore the full Learning Path
This workbook sits within step 3 - Specialise, where you deepen your expertise in a specific area of practice. Explore the other specialisms or continue into Advance when you’re ready to work with systems, complexity and broader Service Design challenges.