Leadership
Strategy in Service Design Workbook: Learn how to move from understanding services to shaping their direction, diagnosing the right problems, making strategic choices, balancing competing priorities and connecting Service Design to organisational decisions.
Launching soon · £49
Notion workspace + practical exercises · One-off purchase · Instant access
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200+
Pages of strategic
Service Design
14
Sections from strategy to leadership
12
Practical strategy
exercises
£49
Launch
price
Product snapshot
Move from improving services to shaping where they should go.
Service Designers are often very good at understanding people, journeys, systems and problems. Leadership requires another capability: deciding what matters most and influencing what happens next.
Strategy in Service Design is designed to help you:
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diagnose the challenge before jumping to solutions;
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understand value from user, organisational and business perspectives;
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make priorities, constraints and trade-offs explicit;
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connect Service Design evidence to investment, direction and coordinated action.
The final product will combine the complete workbook with an interactive Notion workspace so you can learn the thinking, apply it to a real strategic challenge and keep the tools for future work.
COMING SOON
What’s inside
Learn how strategy is built, from understanding reality to making choices and leading action.
1
Strategy, Value & Organisational Reality
Understand what strategy actually is, how it differs from vision, planning and tactics, and how value, resources, incentives, power, business models and organisational constraints shape strategic decisions.
2
Strategic Research & Diagnosis
Learn to investigate the wider environment around a service, connect user evidence with organisational, market and business context, identify opportunities and define the strategic problem before proposing solutions.
3
Choices, Trade-Offs & Future Direction
Explore strategic options, decide what deserves investment, make difficult trade-offs visible and translate a chosen direction into the future services, capabilities and portfolio decisions required to support it.
4
Implementation, Measurement & Leadership
Take strategy beyond the document by connecting direction to roadmaps, governance, change, measures of success, stakeholder alignment, influence and the leadership required to keep strategic focus over time.
5
12 Practical Strategy Exercises
Apply the thinking through value mapping, organisational analysis, business-model mapping, opportunity research, problem diagnosis, trade-off decisions, future-state strategy, delivery planning, measurement and stakeholder alignment.
6
Build a Complete Service Strategy
Finish by bringing the whole process together: diagnose the current state, define a direction, prioritise strategic initiatives, build an implementation roadmap and define how success will be measured.
7
Interactive Notion Learning Workspace
At launch, the workbook will also include a practical Notion workspace that brings the learning, exercises and reusable strategy tools together so you can apply them to real services and return to them in future work.
Who it’s for & what it helps you do
Built for Service Designers and experienced practitioners who already know how to understand and improve services, but want to influence the decisions that determine what organisations invest in, prioritise and change.
Within the Learning Path, Leadership is the move from working within the service to helping shape its direction.
Think strategically, not just tactically
Separate strategy from plans, roadmaps and activities, and understand the reasoning and choices that should come before delivery.
Connect Service Design to organisational value
Understand users alongside business models, public value, costs, investment, organisational incentives and wider strategic priorities.
Make difficult
choices
Evaluate competing directions, expose trade-offs and explain why some opportunities deserve investment while others should wait.
Influence what
happens next
Turn evidence and Service Design insight into clearer strategic recommendations, stronger stakeholder conversations and coordinated direction.
Part of The Curious Society Learning Path
Explore the full Learning Path
This product is step 5 - Leadership in a wider progression designed to help you build stronger capability across Service Design, research, systems and strategy. Use it to move from designing services to shaping strategic direction, organisational decisions and long-term change.